Why Email Marketing is My FAVORITE!

Marketing

Sep 30

Written By Hey there! I'm Meg:

If Facebook and Instagram were to go under, I wouldn’t be devastated. As long as I can send my emails!

Shocked? You’re probably concerned how your business would survive without social media.

Email marketing is actually waaaay more effective than social media. (Don’t believe me? Click here.)

You don’t have to be a great writer or designer to be effectiveI at email marketing, but I understand it can be overwhelming to add yet another thing to your list.

(Psst! That’s why I created Expand With Email: to help you get the most out of email marketing in the least amount of time- and enjoy it in the process!)

Ok, so aside from these reasons why you should have an email list, I’m sharing why email marketing is my favorite.

I can connect with my audience better

There’s only so long a social media caption can be. Not only can I write more in an email, I can also include multiple photos and other elements that can build connection with my audience.

Direct links are more effective

There’s no way to add an active link to an Instagram caption (link in bio, anyone?), and while you can on Facebook, the algorithm is not a fan. After all, Facebook wants to keep people on Facebook. The same goes for all social media platforms.

In an email, I can add as many links as I want, and no one has to jump through hoops to access them. That being said…

I can share content from multiple platforms

Not only can I link to blog posts in an email, I can embed a YouTube tutorial and even share my Instagram feed.

Everyone is guaranteed to receive my email

Okay, the exception is if their inbox is full, but people are way more likely to receive my email than they are to see one of my social media posts.

Because more social media users and the pesky algorithms make it tricky to get your posts seen.

I own my list

If Instagram goes out of business – heaven forbid! – I’d have no way of moving my followers to another platform. If Flodesk were to go out of business, however, all I’d have to do is export my contact list and upload it to a different email platform.

The analytics are way better

My e-newsletter software provides me with more in depth analytics than any social media platform out there.

I can find out how many people viewed my email on mobile or desktop, how many times they opened my email, which links they clicked, and where they’re from.

On many social media platforms you can only see some of these demographics on ads that you pay to run.

If you’re still unsure of email marketing or don’t know where to start, check out my Expand With Email online mini course.

I’m also writing an Intro to Email Marketing Series on the blog. Posts in the series are linked below.